When I started with The Boston Business Journal back in February of this year, I insisted that our company join the Network. The BBJ had been a member off and on since 2010.
I believe that visibility and participation are essential to making the most out of any networking group membership. I have made the most out of the SSWBN by going to events on a consistent basis. It keeps you and your business top-of-mind among other members. I always have my product, The Boston Business Journal, with me at events as well.
As a sales person, my focus has always been on relationship-building. Meeting prospective clients face-to-face while enjoying a meal in a welcoming atmosphere presents a great way to start a potential business relationship with someone. I am a member of several other networking groups, and no other group has translated to as much direct business as the SSWBN has.
I advise other Network members and non-members to be prepared when you go to an event. Have business cards, samples of your product (if possible), and some talking points to make sure that your conversations don’t go silent. The Boston Business Journal’s mobile app is a great way to quickly read up on local, breaking business news before you go to an event!
I am always happy to talk to other members about business or about the Network. Feel free to contact me anytime about my work at the Boston Business Journal, or my networking strategies and the success I’ve had as South Shore Women’s Business Network member.
Washawn Jones,Audience Development Manager
Boston Business Journal